Competition
demands technology advancement for hotels’ MICE.
Boca Raton Resort & Club, a Waldorf-Astoria Resort‘s virtual site visit :
During the years, technology has transformed
the meeting planning process. Now leading hoteliers are started developing and
introducing proprietary applications to take brand advantages in the highly competitive
market.
Inter Continental Group (IHG ) Takes Meetings Online with Passkey’s GroupMAX™ Technology
Innovative
hotel booking tool provides meeting planners and attendees a seamless
experience with less work, less worry and less risk.
IHG (InterContinental Hotels
Group) has launched a new meetings and events booking tool across 23 of its
Australian and New Zealand properties, giving meeting attendees a seamless way
to book their hotel rooms and planners a more efficient process to work with
IHG hotels.
The industry-leading GroupMAX
reservations technology, developed by USA-based Passkey, allows hotels, event
planners and attendees to fully automate their group reservations process –
offering more convenience, greater economic value and a more streamlined
meetings process for all parties.
Hosted entirely online, GroupMAX
is designed for use by any standard web browser or smartphone. It is also
equipped to handle various unique business needs including multiple types of
events and attendees, as well as a wide range of booking methods, payment
types, languages and currencies.
Online Hotel Booking:
Attendees can now use web and
mobile hotel reservations service, and will be able to enjoy a wide range of
accommodation and amenity options, with exclusive offers negotiated
specifically for the event. Hotel availability and rates are displayed online,
helping to encourage more attendees to book within the block, and availability
can also be embedded across various social networks.
Live Event Tracking:
Meeting organizers can optimize their
room block contracts with a set of online tools including live tracking,
accurate reporting and “smart alerts”
for attendees.The real-time tracking helps meeting planners better mitigate
financial risks.
Automated Room Lists:
MICE organizers will appreciate all attendee
data contained in GroupMAX’s room list tool is PCI (Payment Card Industry)secure – eliminating the risk associated with transferring private financial
detail across email. The automated room list tool also enables planners to self-manage
any amendments to the.
Increased Pick-up:
GroupMAX
enables forward-thinking planners to deploy automated email reminders to
attendees, thus gaining traction over control of a room block. This pre-emptive
tool can detect poor pick-up against historical pace, helping to keep the
planner better informed, and potentially negating the need for post event
audits.
Professional Email Marketing:
The 23 participating IHG hotels are able to
leverage GroupMAX’s integrated email marketing platform to create new service
opportunities which can be communicated to attendees prior to arrival, during
the event/conference and after they have departed. The new service
opportunities include accommodation upgrades and special food and beverage
offers.
IHG is now a key user of Passkey
in Asia-Pacific utilizing Passkey’s GroupMAX tool.
Omni
Hotels & Resorts :
Unveiled an iPad-based mobile app that helps
meeting planners keep track of a barrage of data and manage their events
on-site in one of Omni's flagship meeting properties.
Developed in consultation with an advisory
board of top meeting planners from across the country, the new app—created in
partnership with tech provider eMarketing360—replaces the age-old, three-ring
binder planners carried during meetings with a high-tech alternative. But it
also delivers more comprehensive and customized information than the usual
hotel platform.
Analyze
at the the tabs at the end of the day:
Automatically uploaded
food-and-beverage bills at the end of each day that allow planners to review
and approve charges as accurate each evening.
The new app also allows planners to more
easily control the temperature in meeting rooms or manage audio-visual
equipment by easily sending a message to the engineering or A/V department.
The new app is now live in Omni properties in
Dallas, Ft. Worth, Texas, and Amelia Island, Florida. It is being rolled out to
several other major meeting hotels in markets such as San Diego and Atlanta.
Pullman hotels (Accor group)’s iPlan.
Pullman Hotels & Resorts, Accor's brand of upscale global hotels, rolling
out a similar iPad-based meeting planner app called iPlan, based on technology
from MeetingMatrix.
The new app has already been used more than
14,000 times by meeting planners all over the world.The benefit is that it
allows gathering and managing information more easily and quickly.
Pullman is extending the app to its major
meeting properties in Barcelona, Paris, Germany, India and in the Asia-Pacific.
Destination Hotels & Resorts’ RFP route
Operates meeting hotels, resorts and
conference centers, Destination Hotels & Resorts has targeted the RFP process as a fundamental way to engage
and build relationships with meeting planners.The company has worked with Elite
Meetings to customize its SpeedRFP tool to make the process more efficient for
planners and more effective for sales managers at the company's 40 U.S.
properties.
Boca Raton Resort & Club, a Waldorf-Astoria Resort‘s virtual site visit :
Florida’s one of the U S A's premier meeting properties,
has developed a state-of-the-art, gyroscopically-based app dubbed Boca Meet 360
that provides planners with a detailed tour of the resort while also luring
them into a social media-based relationship.
Available for iPhones, iPads and Android
devices, Boca Meet 360° includes a live Facebook feed and LinkedIn group
feature that empowers the hotel to better engage and develop communication with
existing and prospective customers.
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