Successful digital marketing for hotels

Hotel’s engagement for successful digital marketing 

Digital marketing is identifying promotions that drive measureable return on investment.

Digital marketing produce amazing results for hoteliers with successful planning and implementing.

Hotel digital marketing initiatives that can bring good results to the hotels: 

Multi-pronged campaigns:

Integrate public relations, social media and advertising, centered on guests who stayed in your property and getting interactive and participating in the campaign with their real time experience get you amazing results. Even the guest relations and Front office staff getting involved in the initiative.

Blog:  start blogging now! Hoteliers invest in a website and think that is it for the next 3, 4 or even 5 years and treat it like an online brochures .The website's content is completely static or stagnant. Make a blog using Wordpress or Blogger. It’s as simple as writing an email.

Write about tourist information, shopping and local attractions.

Put your staff members in the spotlight. 

Add fun picture so guests can recognize them during their stay.

Add a new seasonal menu in the restaurant.

Plenty of topics, there should be no shortage of what you could write about. There surely are interesting events, festivals or trade-shows in your hotel or resort where guests visit or attend. Write about food festivals, restaurant and bar tips.

Youtube: Have a youtube channel of the hotel and keep uploading guest experiences at the hotel where there are parties, celebrations and experiences at the reception or in coffee shop or fine dining restaurant and upload on your hotels you tube channel. Add multiple language selection on the channel.

Facebook:

Design the page differently from your competition: the most appealing aspect is logo. Provide a strong hotel overview page that is both informational and fun. When creating your new hotel facebook page with rich colors, textures and the experiences about the property.

Tagging photos spreads the word: take a good picture and share engaging users tagging them.– Take pictures of your guests, and tag them on Facebook.

Upload The restaurant menu items and engages users: Make an easy-to-use and user-friendly page with easy navigation.3 or 4 menu items are enough: hotel overview, rooms, special offers and a map are probably good enough.

Promotions, discounts and sweepstakes bring guests back: provide social incentives to visitors so they choose your property over the competition. Creating special offers on your Facebook page and offering sweepstakes or discount coupons will create a loyal following.

Stay updated on Facebook: You can upload rates discounts and availability on Facebook. Let guests check rates and availability. Display a longer-term view of the rates and availabilities so that guests can choose the perfect vacation or business trip according to their needs and possibilities.

Website design and SEO:
Redesign the website with rich large photos of rooms, restaurants, banquet halls with rich texture and colors to drive traffic.

The old, outdated websites with heavy text heavy will take time to lad and guest may get bored and turned away. Make it data-driven. Take search-engine marketing approach, including the purchase of keywords. Create more pictures with little text and engage the guests.

Mobile App:

Develop a mobile and tablet app.

Tailoring websites on user needs:
Develop the website with specific goal of behavioral targeting, or personalizing the hotel or resort’s website for each potential guest.

Cumbersome and too long to find information make a guest disinterested. Create good pages for each POS to different type of guests like restaurants banquets and rooms, health club, tennis, golf, spa, retail, recreation.

Driving mobile bookings
the growing popularity of last-minute apps such as Hotel Tonight, the Wyndham Hotel Group has embarked on a strategy to increase direct, same-day bookings by creating new mobile websites for all 15 of its brands.

The experience was built around the same-day booking goal. The traffic was growing a lot faster than expected

E-marketing best practices
hotel email blast is sent to 3,000 people and will generate good bookings. Hoteliers  should review and analyze results, act fast on it,getting back to the customers and keeping engaged in conversations.

To maximize the efficiency of email targeting the number of email addresses, the open rate and the offer appeal. Constantcontact and mailchimp are two good e-mail clients. You can engage even local e-mail marketers.

The sales & marketing, Front office and F & B team should collect more email addresses by asking for business cards or a drop box at POS., over the phone at time of reservation, on Facebook

Good subject line, time of day an email sent is critical. Tailoring an email to guest‘s relevant need and choice is the best option.

Don’t be bogged down by negative reviews
Value online guest feedback and scores, over traditional marketing feed backs as well. Take immediate action by answering or taking corrective action on negative feedback immediately. Culminate positives scores on various review sites like tripadvisor or your own website, Facebook page or blog.