Saturday, December 14, 2013

Bring customers back for repeat business !










The most important feature in a hotel is the staff and the service they provide.
Good hot piping hot, lavishly spread buffet breakfast, a guest lounge with a large screen TV showing sports and news.Superb restaurants with the best of the menus and regional cuisine with BBQ Grills, and above all spacious rooms!

Staff who can remember guest’s name with finest personalized hospitality.
SERVICE ….. Unexpected personalized service, and this starts from the bell desk to the checkout. Calm and tranquil room with speedy room service and good replenished linen and mineral water. Don’t forget the coffeemaker, minibar and guest as a human being and not a room number, Simple !
Service is a reflection of your satisfaction to serve guests and their satisfaction too, not just earning salary tips or service charges.
The more you serve the guest with true heart,more gusts repeatedly turnup and business grows and you grow.
If you have free Internet, Select Comfort Beds, Gym, etc. This can’t be a mazor factor for bringing guests in. Bringing guests is the awesome feeling “at home” and in the comfort of acceptable and lovable atmosphere the hotel offers, and the guests feel confident when they have the confidence of better service good food and a comfortable sleep at the hotel.

When a hotel markets with a motto: Our purpose is to make your stay with us as pleasant as possible. We believe in your comfort and safety with the best experience in being pleased. 

Guests not billboards or digital marketing,who are treated with welcome smile, tell others of your exceptional hospitality service. That’s the secret of good hospitality business.
People - nice staff. Staff who have genuine feeling with words, not scripted. The staffshould be genuinely nice. Guests should like them. The guests don't mind engaging them in good conversation and service with a smile. 

Free internet in the room. Of course it should be free. It has a necessity for decades. As hoteliers we would be embarrassed to have guests hanging around the lobby using the internet, or worse, going to to internet cafe down the corner. It costs little but draws the guests to your hotel 

The structures or interior can’t be changed often... can change the attitude of the staff.

Doing whatever it takes to provide a unique experience for each guest. Teaching employees to listen for, and respond to the hidden questions. Often those questions have nothing to do with the hotel itself.
Don't forget the loyalty program card.

An important feature a hotel can offer to enhance repeat Customer / business is to build a Service Culture in the Organization by letting each and every staff to build a positive attitude in giving a personal guarantee and proving a great service to each guest interaction. This means all staff to be cheerful from greeting to a fond farewell creating a memorable experince in guests  minds who patronize the hotel. Three Simple Key Factors should include: Recognition - Service Excellence with due attention & inviting to return. (Of course to achieve this you should have a motivated staff with investment on Training & Development) 

As most said a welcoming team does mean repeat guests. But with a welcoming team you need clean, comfortable and a great price. Being an economy brand,offer value for money.
A good hotel is a combination of a great team, a great product, a great location and a great price.

Building a Positive Service Culture having a dedicated team ,needless to say that the product including its quality Food & Beverage should very important to draw the customer to your hotel brand.

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