Wednesday, September 19, 2012

Make a Hotel Website poductive


How many guests booking through your hotel website?

Your hotel’s online competition set account with those hotels which appear, with your hotel, on search results.  Your hotel's name and description tags are very important.
We can be sure to name all the hotels in the local market, but do we know which hotels compete with our hotel online?
Hoteliers have spent money to develop a website. What is the rturn on investment ? In search engine results appear, how many visitors are clicking-through to your website? How many hotels competing with your hoel online?
Search engines have become convenient, user-friendly, and accurate that online guests are being converted into bookers. Search engines are essential part of the Internet.Many hotel websites that are not yet search engine-friendly and have not improvedthe hotels content to accommodate organic search and sales optimization through search engine optimization.
Hotels are using PPC( pay-per-click) advertising to cut short the organic search process. It results in a temporary traffic boost, and it is a continual investment. Many web designers encourage hotels to use pay-per-click to increase traffic to a poorly designed website.
Many hoteliers don’t bother about it. Hotel websites are getting more attractive, hotel markters simply ignore the basic information which is easily searchable and functional on a web site. Design of the site and the text content make a lot of difference to the search results of the site. Search engine compatibility is not complicated nor does it have to change the the pages of a website. Minor changes can make a lot of difference.
It is very important to attract as many visitors as possible to your website. A hotel’s website  meaningless unless people can see it. But website's content design and layout has a great influence on how search engines view and show the website on search results.
The sales team should not r be satisfied with website designers who simply track the number of visitors to your site. Search engine optimization, should convert the vistors to book a room,confence  or a table at the fine dine  restaurant. Attracting the visitors to see a hoel website is only a part; the easier part. How many visitors are actually making a reservation?


Bookings from the Hotel website

The only way to increase bookings is to attract more visitors. Optimizing the design of the site is more important as those additional visitors will make a reservation.
Many hotel websites has lot of unwanted long description and information, and they thing it is necessary to include as much information as possible. The think it will make lot of difference. Sometimes small is beutifull.The information should be brief informative and give a reciprocal features like what you want to give and what the guest is looking for. Hotel websites continually display information which is out-dated, due to simple neglect. A web site is not your hotel's online brochure; It is a sales tool.
If your site is not getting enough bookings, it can be simply be fixed with search engine optimization (SEO). Getting more visitors to a static sitee, doesn’t serve the purpose. Creating an effective hotel website involves a lot more than simply having pretty pictures and tariff sheet,conference info and restauarant info about the facilities and amenities of the  hotel. The website  should be designed using sound hotel marketing principles;It has to be designed to sell the accommodation, conference halls and the food and beverage.
 Content makes all the differnnce. Many web designers spend more time composing large photos and flash elements rather than developing SEO words,links, the important parts of of a website.
Experts will advice that a website's title and description tags are extremely important. The website should be found on search results,for which  title and description are the maketing tools. That drives the decision which hotel to be booked.
A website designed to make more  sales  and you should make your website designer responsible for that.
If possible include online chat,esrvation form,and online payamnt gateway,which can be integrated to the reservation sstems.


 As per the industry expert statistics average resvation booking engines converts 3.48% of all visitors.
 It should be much higher. Convrsion rate out of 100  only 4 out of every 100 people that is not healthy for hotel business.